Thoughts about A/B testing, optimisation and data driven decision making.
The PIE method sucks (but it’s the best we've got)
Take a handful of guesstimates and then get the average. Surely there's a better way to prioritise your A/B testing program? I used to think so too.
The best way I’ve found to manage A/B testing programs
You could use a messy spreadsheet or buy a custom built tool, but a simple kanban board in (gasp!) Jira is the most deliciously simple and effective method that I’ve found.
David Ogilvy's forward to Scientific Advertising
The full text of David Ogilvy's 1964 forward to Scentific Advertising by his mentor Claude Hopkins. I bought an overpriced copy of the book so that you don't have to.