I'm an A/B testing, Analytics and Conversion Rate Optimisation consultant
I help my clients to increase their conversion rates, make better decisions informed by data and delight their customersMore about me
Recent blog posts
Why I won't be switching my email to HEY
I tried out Basecamp's reimagined take on email for 14 days and, as much as I wanted to love it, I need to keep searching for an alternative to Gmail.
July 16, 2020
The PIE method sucks (but it’s the best we've got)
Take a handful of guesstimates and then get the average. Surely there's a better way to prioritise your A/B testing program? I used to think so too.
January 24, 2020
The best way I’ve found to manage A/B testing programs
You could use a messy spreadsheet or buy a custom built tool, but a simple kanban board in (gasp!) Jira is the most deliciously simple and effective method that I’ve found.
September 23, 2019