Conversion Rate Optimisation consultant
I make existing websites and digital services more profitable, usable and delightfulLearn more
Recent blog posts
You probably don’t need A/B testing
The best way to optimise your website is usually the simplest.
March 22, 2021
Why I won't be switching my email to HEY
I tried out Basecamp's reimagined take on email for 14 days and, as much as I wanted to love it, I need to keep searching for an alternative to Gmail.
July 16, 2020
The PIE method sucks (but it’s the best we've got)
Take a handful of guesstimates and then get the average. Surely there's a better way to prioritise your A/B testing program? I used to think so too.
January 24, 2020