I’m a consultant working at the intersection of data, analytics, research and user experience.

I help my clients to use data and experimentation to make better decisions.

More about me

David Ogilvy's 1964 forward to Scientific Advertising

One of Ogilvy’s great mentors was the early 20th century ad man Claude Hopkins. Hopkins wrote the 1923 book Scientific Advertising which introduced the pubescent ad world to the benefits of informing advertising through testing and research rather than by opinion and instinct ... more