More experiments, better results, greater impact
I help enterprise clients to build bigger, more effective optimisation programs. Learn more.
Photo: Nabeel Khan
About me
- My Myers Briggs personality type is ENTP (that's the same as both Fritz Lang and 'Weird Al' Yankovic, apparently)
- My favourite book is A Pattern Language by Christopher Alexander.
- I took up home brewing as a pandemic hobby and became pretty obsessed. I use a Speidel Braumeister and I'm currently enjoying making Czech dark lagers and various shades of Bock.
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Podcasts
I occasionally make guest appearances on podcasts talking about eCommerce optimisation, A/B testing, analytics and related guff.