FullStory

Conversions implementation

Let's identify and build out your critical events, funnels and segments and onboard your team to activate the full potential of FullStory's Conversions.

From basic setup, to advanced customisations and integrations, I'll ensure that your team is set up for success.

Typical duration

Two to three weeks

Typical cost

$8,000

Works well with

Qualitative review
Analytics tune-up

A crap drawing of cool things you can do with FullStory
A crap drawing of cool things you can do with FullStory

This comprehensive FullStory Conversions activation package works as a bridge between your business, your data and your customers.

I’ll set-up your critical events, funnels and segments and onboard your team to activate the power of Conversions. From basic set-up, to advanced customisations and integrations, I’ll ensure that your team is set up for success.

Here’s how it works

Discovery

Set the scene for a successful engagement by identifying KPIs, defining success and establishing program goals.

If you have an existing measurement plan, we’ll align your FullStory tracking to these metrics.

If you don’t, we’ll pop open the hood and discuss your business, your goals and your customers. This will ensure that your FullStory implementation is set-up to allow the greatest clarity of insight.

  • Review business goals and KPIs
  • Define what you want to achieve with FullStory
  • Work to understand your customers and user journeys
  • Discuss how FullStory fits into your existing tech stack

Instrumentation

Build out critical goals, funnels, watched events and segments to ensure that Conversions shines a light on the greatest opportunities in your business.

  • Review integrations
  • Document your tracking plan
  • Instrument tracking via FS.identify, FS.setUserVars and FS.event calls
  • Test tracking, validate that there's no performance impact

Training

Get your team up to speed to ensure everyone knows how to exploit Conversions to its utmost potential.

  • Team training
  • Hands-on workshops

Want to find out more?

Fill out your details below and I'll get back to you within 24 hours to organise a brief call.