I make existing websites, apps and digital services more usable, more delightful and more profitable.

I am typically engaged to help increase conversion rates, tune-up analytics and build or scale optimisation programs.

This sketch is a pithy way of explaining what I do at the intersection of research, design and data.

Experimentation ๐Ÿ“ˆ

I help my clients to make intelligent, data-informed decisions through experimentation with A/B and multivariate testing.

By carefully designing hypothesis-driven experiments we can trial alternative designs, messages, product features (and just about anything else you can think about it) on your real live site, with your real users, in real time.

I've used A/B testing to help:

  • Identify the right commercial threshold for offering free postage for a department store
  • Reduce in-bound customer support calls for a telco
  • Increase home loan appointments for a bank
  • well as plenty more, across a diverse range of industries.

    Get in touch for more details.

    User research ๐Ÿ‘ช

    If there's a better way to understand the strengths and weaknesses of a digital product than by spending 10 minutes showing it to real users, then I haven't yet found it.

    I can help with:

    • Usability testing
    • Focus groups
    • Competitor evaluation & benchmarking

    Analytics ๐Ÿ“Š

    As the old saying goes, "If you canโ€™t measure it, you canโ€™t manage it".

    I'll help you work out what you need to measure and how to transform data into actionable insights.

    By aligning business goals with a framework of measurable outcomes, I'll help you understand your on-going business performance, uncover weaknesses, threats and opportunities.

    I'm experienced with Google Analytics/GTM, Adobe Analytics and Segment as well as Heap, Mixpanel, Ampltiude and most of the others.

    Consulting & training ๐Ÿ’ผ

    I do lots of different work helping clients to get the best out of their website, their team and their tools.

    Here's a selection of the things that I typically help with:

    • Vendor selection
    • Building & scaling optimisation programs
    • Measurement strategy
    • Analytics for Designers
    • Team training

Want help optimising your website?

Fill out your details below to organise a free 30 minute consultation.

On the call, we will discuss:

  • Your conversion goals
  • An overview of your business and conversion challenges
  • How my methodology could best be applied to your business