How many customers did you talk to when building your website?

If the answer is ‘none’ then we should probably talk.

The big problem with so many websites is that no one bothers to talk to the people who actually going to use them. Instead of genuine customer insight, they substitute ‘expert opinion’, generic ‘best practise’ and outright guesswork.

By working to understand what existing visitors to your site find annoying or confusing can reveal incredible opportunities to increase conversion rate, sales and revenue.